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LACOSTE

In the 1920's, a tennis legend's inventions changed the entire sport and revolutionized the clothing industry forever. René Lacoste rose quickly in the world of tennis; winning tournament after tournament. In 1923, Lacoste received the nickname "Alligator" after a journalist heard about a bet going on for an alligator skin suitcase. It was not until 1926 that the Alligator symbol made its first appearance. The famous logo was embroidered on Lacostes' blazer, and became the official symbol of Lacoste.
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